Hanley Wood
Since 1976, Hanley Wood has focused exclusively on North America's important residential and commercial construction industry. Through its four divisions, Hanley Wood develops magazines, Websites, enewsletters, exhibitions and conferences, and custom marketing and data services that support builders' critical information needs. In 2001, Hanley Wood acquired Pool & Spa News and Aquatics International, which allowed the firm to expand into the pool, spa, aquatics and outdoor-living markets.
Contents |
Divisions
Hanley Wood Business Media
Hanley Wood Business Media's more than 30 magazines along with related Websites, enewsletters, and conferences keep pros informed about the issues and products shaping construction. Its comprehensive media networks support the unique business and information needs of builders, remodelers, residential and commercial architects, multifamily and public-works executives, and materials dealers and distributors.
Hanley Wood Exhibitions
Hanley Wood Exhibitions' events bring residential and commercial construction professionals face-to-face with manufacturers, suppliers, distributors, and service providers to create selling environments not found at other industry events. Several of Hanley Wood's events are among the country's top 200 trade shows. Meeting the needs of the pool and spa market, Hanley Wood produces the International Pool | Spa | Patio Expo.
Hanley Wood Market Intelligence
Hanley Wood Market Intelligence supplies market data to the business executives who make critical decisions about housing developments. The division's proprietary data sets capture hundreds of pieces of profile and material information about housing developments in more than 75 housing markets.
Hanley Wood Marketing
Hanley Wood Marketing helps clients in building-products and other industries effectively communicate their value to buyers and other stakeholders. The division plans, creates, and executes comprehensive marketing-communications programs for its clients, with campaigns that integrate print and interactive media.
History
In 1976, Michael J. Hanley and Michael M. Wood founded Hanley-Wood Inc. With headquarters in Washington, D.C., the company began as a custom publisher and has grown into one of the 10 largest B-to-B media companies in the United States.
1981: The firm acquires BUILDER, the premier magazine of the residential and commercial construction market, which becomes the foundation for the publishing company.
1985: Hanley Wood acquires REMODELING magazine.
1990: Hanley-Wood follows its plan to become the publisher of a network of niche publications. To that end Hanley-Wood launches PROSALES, a publication specifically edited for building supply dealers who sell products to builders and remodelers. Later that year, the company follows up with BUILDING PRODUCTS, a tabloid-sized, glossy quarterly magazine featuring new products for builders and remodelers.
1991: HWI Network created. During the 1991 recession, as competitors retrench, Hanley-Wood increases investment and acquisitions. Hanley-Wood launches CUSTOM HOME, a bimonthly design magazine for builders, architects, and interior designers of luxury custom homes. With the launch of BUILDER'S BEST HOME PLANS, a quarterly publication, Hanley-Wood ventures into consumer house-plan magazines for the first time.
1994: Hanley-Wood enters the world of electronic publishing with its first CD-ROM, The Guide to Building Products.
1995: The firm acquires The Wells Group. The huge and growing market for custom publishing is addressed, as this new division grows into an integrated-marketing services group, with clients in virtually every industry.
1996: Home Planners acquired. Strategic partnerships and savvy marketing help this division become the No. 1 supplier of home plans in the world; over one million homes are built using these plans. Hanley-Wood launches its first Website, BUILDER Online. The site gains notoriety as the No. 1 source for industry news and product information.
1997: Hanley-Wood unveils RESIDENTIAL ARCHITECT, a biannual magazine aimed exclusively at architects involved in the home building industry. The company launches REMODELING Online, a Website designed for professional remodelers.
1998: The Aberdeen Group is acquired. This major trade show producer and publisher in the concrete and masonry industries becomes a part of the family. With this acquisition, Hanley-Wood grows to a $100 million company. RESIDENTIAL ARCHITECT Online and HOME PLAN DESIGNS are launched. The company also launches two additions to its home building and remodeling industry supersite, HBRnet: RESIDENTIAL ARCHITECT Online, dedicated solely to the interests of residential architects; and HOME PLAN DESIGNS, a one-stop directory of thousands of house plans online.
1999: The company is sold to Veronis, Suhler, Stevenson, a private equity firm with strong ties to the media industry. Hanley-Wood's BUILDER magazine, in partnership with Masco Corp. and Fleetwood Enterprises, builds a manufactured demonstration home targeted to the active-adult buying market on the convention floor of the 1999 International Builders' Show. Hanley-Wood's TOOLS OF THE TRADE Show '99 successfully debuts in March — it's the first trade show designed exclusively to demonstrate new tools and techniques.
2000: The firm launches ebuild, a comprehensive online guide to building products. The Exhibitions Division is created with the goal of making Hanley-Wood a major player in the trade show business within two years. Hanley-Wood signs a licensing agreement with Hearst Magazines to publish Good Housekeeping Do It Yourself, House Beautiful Kitchens & Baths, House Beautiful Home Remodeling & Decorating, House Beautiful Home Building, and House Beautiful Kitchen & Bath Planner. Surfaces, ihousing, THE JOURNAL OF LIGHT CONSTRUCTION, JLC LIVE are all acquired.
2001: Hanley-Wood acquires the Remodelers' Show, the largest trade show serving the remodeling industry. REMODELING is named the official show publication. Hanley-Wood acquires two new magazines, POOL & SPA NEWS and AQUATICS INTERNATIONAL. These new publications combined with the International Pool & Spa Expo purchased earlier this year, puts Hanley-Wood in a strong position to serve the $8 billion pool-and-spa market. The company also launches CONCRETE & MASONRY CONSTRUCTION PRODUCTS and CUSTOM HOME OUTDOORS.
2002: Two new magazines are launched. REPLACEMENT CONTRACTOR is the only publication serving specialty contracting firms involved in roofing, siding, decking and window-replacement projects. EL NUEVO CONSTRUCTOR is the first Spanish-language magazine for Hispanics working in the residential-construction industry.
2003: A new corporate identity, and with it new strategies for serving the industry with innovative media ideas, is unveiled simultaneously to all four of the company's operating divisions when Hanley Wood conducted its first-ever satellite-broadcast annual meeting in October. Hanley Wood brings together high-level executives and decision-makers from the nation's top home-building firms for three days of education and networking at a first-of-its-kind event. The firm acquires Dreamhomesource.com, the leading seller of house plans on the Internet.
2004: Hanley Wood acquires the Meyers Group. With the acquisition, Hanley Wood achieves a corporate objective: entry into the data business, which further strengthens and expands the company's industry-leading portfolio of media properties. The Meyers Group, which is renamed Hanley Wood Market Intelligence, aligns the research division within the broader Hanley Wood network of media and marketing properties. HW also acquires the Roofing Contractor Show, and launches the Reinvention Symposium, Backyard Living Expo and COASTAL CONTRACTOR magazine.
2005: Hanley Wood acquires Feasinomics Inc., Florida's leading provider of housing data and consulting services. With the addition of Florida, Hanley Wood now collects housing data in 13 of the top 25 housing markets in the United States. JP Morgan Partners acquires Hanley Wood from Veronis Suhler Stevenson; the closing represents the second-largest B-to-B media deal in U.S. history. The firm launches REPLACEMENT CONTRACTOR Online, UPSCALE REMODELING and RESIDENTIAL CONCRETE.
2006: Acquisitions and launches include DIGITAL HOME and DIGITAL HOME Conference, RESIDENTIAL DEVELOPER and RESIDENTIAL DEVELOPER Conference, The Presidential Seminar, ARCHITECT Magazine, ARCHITECT Magazine Online, Architectural Lighting and Architectural Lighting Online, AQUA Show, Deck Expo and Professional Deck Builder magazine.
Community Involvement
Hanley Wood continues to be an active supporter of Habitat for Humanity and other charities.