Cactus Valley Pool Supply
Cactus Valley Pool Supply is a family owned swimming pool and spa parts, service and repair center with multiple retail outlets in the metro Phoenix area.
Cactus Valley Pool Supply was formed in August 1997 when David and Aaron Hagen started a pool cleaning service. They had gone on a few "ride alongs" with a friend who cleaned pools, and it seemed to be a business they could start and develop.
"But it took a lot of hard work, and it took us a long time to build up a clientele," Aaron discovered. They attracted new customers by "banging the pavement," placing flyers on doors in neighborhoods they were targeting. In fact, they launched the business with just $1,000, and couldn't even afford a mail campaign; sometimes the flyers were distributed by riding roller blades through neighborhoods, which they often patrolled until 2 or 3 a.m.
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In April 2000, they opened their first retail store at 1275 E. Baseline Road in Gilbert, Ariz. It was 3 1/2 years after starting the pool cleaning business. The store was successful almost immediately, due to an existing base of customers from the pool cleaning business.
As of 2010, the company had nearly 20 franchise locations across the area, including:
- Gold Canyon
The company carries a wide range of pool and spa chemicals, Cleaners, testing kits, toys, safety and cleaning equipment, motors, pop-ups, vacuum parts, filter parts, baskets, valves, pump parts, salt system parts, wall returns, pumps, filters, lights, salt chlorinators, timers, heaters and more.
- Aaron Hagen - Founder and co-owner
- David Hagen - Founder and co-owner