Aquatics International

Founded in 1989, Aquatics International is the only trade publication devoted exclusively to the commercial and public swimming pool industries. The magazine provides detailed information on designing, building, maintaining, promoting, managing, programming and outfitting aquatics facilities. Aquatics International serves a readership that includes:

• park and recreation agencies
• colleges/universities/high schools
• YMCAs/YWCAs
• water/theme parks
• fitness clubs
• hotels/resorts
• community centers
• rehab centers/hospitals
• government and military installations
• campgrounds
• architects/engineers

Additionally, the magazine provides information to contractors, consulting firms, manufacturers, distributors, service companies and others allied to the field.

Mission

The Aquatics International media network provides industry professionals with in-depth, targeted information. The publication, Website, enewsletter and other ancillary products are filled with targeted product information, insightful marketing and management tips, and top-notch design ideas.

Background

Aquatics International is owned by Hanley Wood, LLC, the leading business-to-business media company serving the pool and spa, housing, and construction industries. Founded in 1976, Hanley Wood has more than 500 employees and is made up of five units, including a magazine division that publishes 22 trade magazines and an exhibition division for trade shows. Hanley Wood is owned by J.P. Morgan Partners LLC, the private equity affiliate of J.P. Morgan Chase & Co.